PROJECTS

Lena is a strategic leader who redefined video experiences for publishers and brands by establishing the end-to-end partner ecosystem and GTM roadmap for Synamedia Senza. Her leadership on this award-winning platform spanned diverse verticals—including D2C, Hospitality, and B2B.

Beyond implementation, Lena serves as an industry authority on AI workflows and streaming innovation, frequently presenting at major summits like NAB, DEG and OTTx.

Strategic Transformation

Lena architected a five-year strategic roadmap and KPI framework for Women In Film (WIF). Her work modernized the organization’s operational backbone, establishing a scalable foundation for long-term industry influence and parity.

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AI Innovation and Digital Evolution

Lena spearheaded WIF’s AI adoption roadmap and marketing workflows. She implemented data-driven reporting and team training to revolutionize community insights and future-proof the organization’s mission.

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Unscripted IP Development

Lena leads the development of a premium slate of original unscripted series and cross-media franchises. These projects focus on integrating high-concept storytelling with global production deals and brand partnerships, managed with strict professional discretion.

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360° Brand & GTM Advisory

Lena architects go-to-market strategies for external IP and A-list talent to scale stories into multi-platform franchises. Her advisory work focuses on streaming economics, FAST/AVOD monetization, and global distribution strategy.

As a key contributor at Versus, Lena's role centered on spearheading strategic business initiatives, aimed at cultivating partnerships with prominent entities in the entertainment and sports industries. With a focus on expanding Versus' reach and fostering awareness, Lena diligently identified and pursued opportunities to engage with influential companies, devising innovative approaches to promote and integrate Versus' services within dynamic landscapes. Her responsibilities included securing new business ventures and leveraging these alliances to enhance the visibility and utilization of Versus' offerings in novel and impactful ways.

HUE was developed in recognition of the rapidly evolving cultural diversity in our world, founding products that they are truly for every man. Lena created a promotional business opportunity for Hue for Everyman and Versus Systems to showcase the amazing product of Hue for Everyman, co-founded by Matt Barnes- NBA Champion and Host of All The Smoke, She was most influential in the  gamification for promotions using Versus Systems "Click Play Win" advertising tool. This project was a win for both groups, leading to additional awareness for the brands, including invigorating tech experiences, social media activations, and discussions on athletes' post sports careers.